Monday, November 04, 2013

Pen Names, Restart Buttons and Such

This shall be short and to the point. I've been chatting with some other authors lately about self-publishing and publishing in general. So, I've been doing a lot of hindsight being 20/20. Branding is one of those words where you know what it means, you know what it looks like, but how exactly do you achieve it is another animal. The simple answer for both self-publishing and e/traditionally publishing is series.

Series sell. That's a simple truth. You take one world and you write in it. Your readers know what to expect from release to release. And if it's all one world, it's all one genre or sub-genre. The covers will look like the same. If your cover artist is worth their salt, they'll make sure your name's font looks the same or IS the same.

And, booyah, you have branding.

So what would I have done differently? Is not fight on principle to avoid writing a series. Lol So while I'm currently buried in revisions, edits and deadlines, I'm thinking about 2014.

Do you love series? Hate them?

*Next post will involve telling you about the massive releases coming up shortly. Until then...

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